Million Gold for Her by rabanne

Project Objectives

• Develop a high-end, fully animated commercial for Rabanne that reflects the brand’s bold, luxurious, and avant-garde identity.

• Deliver a cinematic visual narrative that captures attention across digital and broadcast platforms.

• Demonstrate cutting-edge CGI, visual effects, and animation techniques to bring the concept to life.

• Ensure the creative direction and execution align seamlessly with Rabanne’s global brand image.

Project Scope

Concept & Pre-Production

• Interpreted the Rabanne aesthetic into a dynamic storyboard and creative treatment.

• Designed mood boards, style frames, and animation references to establish the visual language.

• Planned a streamlined production pipeline to manage complex animation and rendering tasks efficiently.

Production

• Created all elements in 3D, from modeling and texturing to lighting and animation.

• Used cinematic camera movements, realistic material shaders, and dynamic effects for a polished, premium finish.

• Incorporated fluid simulations, particle effects, and fine detail work to heighten visual impact.

Post-Production

• Executed compositing, grading, and fine-tuning to achieve a high-fashion cinematic look.

• Integrated brand elements and typography for a cohesive on-brand message.

• Delivered multiple aspect ratios and lengths tailored for campaign versatility across different platforms.

Results
The Rabanne animated commercial achieved a sleek and impactful presentation, garnering attention for its refined visuals and meticulous detail. It showcased the versatility of a full-CGI approach, giving the brand complete creative freedom without physical production constraints. The final piece stands as a striking representation of luxury storytelling through animation.

Lessons Learned

• A meticulously planned CGI workflow ensures flawless execution in high-end brand visuals.

• Brand consistency is enhanced through careful pre-visualization and strict adherence to style guidelines.

• Fully animated commercials open unlimited creative possibilities while maintaining absolute control over quality.