Cleveland Clinic Abu Dhabi CGI Video

Challenges

• Complex Storytelling: Communicating Olys Biscuits’ brand warmth through a fully animated 60-second story without live action.

• Character Appeal: Designing a relatable young girl and animated cat duo that could connect with both children and parents.

• Visual Quality: Maintaining high-end 3D animation quality with engaging comedic timing.

Project Phases

Pre-production

• Developed a playful “biscuit heist” concept featuring a young girl and her animated cat.

• Designed storyboards, mood boards, and style frames to lock the visual direction.

• Created character designs with expressive facial features and lively animations.

Production

• Modeled and textured all elements in 3D, from environments to characters.

• Animated detailed sequences, balancing humor, pacing, and emotional beats.

• Incorporated realistic physics for the fall sequence and scattered biscuits.

Post-production

• Composited and graded final shots to create a warm, inviting look.

• Integrated brand packaging, colors, and final supers for strong recall.

• Delivered multiple aspect ratios for TV and digital use.

Results

• Created a charming animated commercial that resonated with family audiences.

• Strengthened Olys Biscuits’ playful brand image with shareable, high-quality content.

• Demonstrated VFX Dudes’ expertise in character-driven storytelling and premium CGI.

Lessons Learned

• Relatable characters are key for emotional brand connections.

• Comedy and realism can coexist in animation for maximum impact.

• Pre-visualization ensures smooth production and a consistent style.