Olys Animated DVC

Project Objectives

• Create a heartwarming, fully animated 60-second DVC for Olys Biscuits, produced by VFX Dudes, blending humor, charm, and brand warmth.

• Deliver a family-friendly narrative that resonates with children and parents, strengthening emotional connection to the brand.

• Showcase high-quality 3D animation, expressive character performance, and engaging storytelling.

• Position Olys as a playful and lovable snack brand through memorable characters and relatable situations.

Project Scope

Concept & Pre-Production

• Developed a lighthearted storyline featuring a young girl and her animated cat in a playful biscuit “heist.”

• Designed mood boards, storyboards, and style frames to establish a colorful, friendly, and inviting visual style.

• Created character designs and animation references to ensure expressive movement and strong emotional appeal.

Production

• Modeled and textured all environments, props, and characters entirely in 3D.

• Animated detailed character performances, capturing comedic timing, curiosity, and companionship.

• Used dynamic camera work and subtle physical interactions to enhance immersion and charm.

• Incorporated secondary motion, realistic physics, and object scattering for comedic impact during the fall sequence.

Post-Production

• Executed compositing, grading, and sound design to amplify the warmth and humor of the scene.

• Integrated brand colors, product packaging, and final supers to ensure strong brand recall.

• Delivered multiple aspect ratios for TV, social, and digital platforms.

Results
The Olys Biscuit animated DVC by VFX Dudes delivered a delightful, story-driven brand moment that charmed audiences and reinforced Olys’ playful image. Its expressive characters and relatable humor made it instantly shareable, while the polished animation reflected our creative and technical capabilities.

Lessons Learned

• Strong character-driven storytelling is key to creating emotional brand connections.

• Physical comedy and relatable everyday scenarios help make animated commercials more memorable.

• Balancing visual polish with lighthearted pacing keeps family-friendly content both entertaining and impactful.