Emirates NBD x Noon - CGI Video

Project Scope:

• Concept Development: Collaborated with Emirates NBD and Noon to create a concept that highlights their partnership through a blend of CGI and mixed reality techniques.

• Pre-Production: Planned storyboards, visual style, and integration strategies for seamless CGI and live-action fusion.

• Production: Supported filming to capture essential elements for CGI integration and environment mapping.

• Post-Production: Crafted detailed CGI assets, composited mixed reality visuals, applied motion graphics, and finalized color grading for a polished output.

• Distribution: Delivered the final video optimized for Emirates NBD and Noon’s digital campaigns and social media channels.

Project Execution:

• Worked closely with the client to align creative vision and technical requirements.

• Developed detailed visual plans and asset lists for efficient production.

• Captured footage and references needed for realistic CGI integration.

• Created, animated, and integrated CGI elements within real-world environments.

• Refined the final edit with branding elements and motion design tailored to the campaign.

Project Outcome:

The CGI mixed reality video by VFX Dudes effectively showcased Emirates NBD x Noon’s collaboration, delivering a visually engaging narrative that strengthened brand impact. This project reinforces VFX Dudes’ reputation as a top-tier VFX and CGI studio in Dubai, delivering innovative solutions for high-profile clients.