Dove Advanced Care CGI Video
VFX Dudes created a CGI mixed reality video for Dove Advanced Care 72 Hours, where a girl’s swipe brings the product to life, emerging from her phone as a giant, larger-than-life bottle, blending imagination with reality.
[Client]
Dove
[Year]
2024
[Services]
3D Modeling, Animation, Render, Post and VFX
[Catagory]
CGI Viral Videos
roject Objectives
Develop a visually striking CGI video for Dove Advanced Care 72 Hours that merges reality with imagination.
Highlight the product’s premium positioning in a creative, engaging way that resonates with digital-first audiences.
Execution
We produced a CGI mixed reality sequence where a girl interacts with her phone, viewing the Dove product. With a simple swipe, the bottle bursts out of the screen, transforming into a giant life-sized version that lands dramatically on the ground. The blend of real footage and CGI created an immersive, shareable moment designed to surprise and delight viewers.
Results
The video successfully highlighted Dove’s Advanced Care 72 Hours as bold, impactful, and innovative. The giant product reveal captivated attention across digital platforms, enhanced brand recall, and positioned Dove as a forward-thinking brand using cutting-edge visuals to connect with its audience.
